The expansion of the organic food market has surprised even the most pessimistic of consumers, and the prospects seem to be even greater for the years to come. Thus, market studies indicate that there will be a doubling of the present sales by 2011. Such statistics have imprinted a new direction to the development of the organic food market since more and more food farmers choose to adapt to the new requirements in order to generate more revenue. Consumers, on the other hand, are determined to read ORGANIC on labels and thus stay away from the pesticides, the genetically modified organisms, the hormones and the antibiotics in conventional food.
The extension of the organic food market results from consumers learning that regular non-organic food is dangerous to health by the chemicals it contains. With information there comes the effort of avoiding the products that are so full of chemicals. In time, the exposure of the processed food risks will determine a whole new evolution direction of the organic food market. And people shop at supermarkets, which is why, retailers have to offer attractive products that are considered organic commodities at a very affordable price. Consequently, when you go to Wal-Mart you want to get organic foods at a rather good price.
There are plenty of producers all over the world who service the organic food market. Export of organic products is not held in too high esteem although it represents an agreeable commercial practice. The emphasis and the responsibility at the same time falls on farming groups, farmers and local producers that primarily target the local market sector. The organic food market is in a continuous expansion that goes hand in hand with an increase of productivity. This growth can only be achieved if more and more manufacturers accept the rules and join the system. There is however a risk in this extension.
With the higher demand for organic foods, the sales of conventional products will drop. Regulations may become loose and allow semi-organic products to enter the market as well, because the biologically clean solutions are definitely not able to stay up to the consuming demands of the world’s population. Therefore, we could be witnessing a softening of the standards that make organic foods so desirable to the health-concerned consumers. Regulations therefore have to remain strict and their implementation by control organs has to be impeccable.
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